See By Chloe, Veja and Novesta: The Guild’s Sneaker Edit
Spring really feels like sneaker season to us and our fave The Guild brands seem to agree, with some gorgeous trainers, runners and sneakers to be found in-store. Featuring styles with custom laces, road-ready soles and ethical credentials to excess, we’ve selected some serious stunners.
THE ESSIE: See By Chloe Timelessness
Some brands feel iconic, with pieces they’ve made that are even more so, and the See By Chloe White Essie sneaker is just that. A classic sneaker shape, but it’s the details that lend it the edge: the emblematic See By Chloe logo, alongside laces stitched with the brand’s name and even a custom heel motif. We are fiercely passionate about sourcing investment pieces – a mantra that started out when The Guild first open its doors seven years ago – and the white Essie sneaker embodies this and then some. A style we’ve kept season to season, thanks to a look that pairs with denim, leather leggings, or skirts we want to give some contrast.
VEJA: Run, Relax, Rebel
There’s a lot to love about Veja; they took sustainability seriously long before the high street decided to bounce on the trend, looking to create with natural materials that were ethically sourced at every step. There’s more to revel in than just their environmental work – they’re also bestsellers thanks to their instantly recognisable design. From the signature “V” to their effortless forms, it’s a perfect combination of style and substance, as shown off perfectly in their classic V-12 style shown above.
Not just for play, their running trainers can be put to real work on the road, created specifically for those wanting to get up off their feet. Lightweight, breathable and beyond comfortable, they’re the ideal running companions.
Not just novelty: newbies Novesta are here
We were really excited for the arrival of our latest sneaker brand Novesta in-store, and no wonder... Now one of the last footwear brands based and producing solely (pun not intended) in Europe, they have over 80 years experience that shows in every shoe. They also have an established history of ecological design behind them, creating pieces from natural rubber, 100% cotton and linen for practices that set them apart.
Like Veja, they're also instantly recognisable thanks to their unique "tyre mark" soles created throughout their production process, as each sole is machine-pressed to the shoe and then finished by hand... We love their tactile design and that they're like no other style on the market – a gorgeous line we're happy to welcome into The Guild.