Welcome to 1970: an intro to Bella Freud's most iconic design
“While messing around on my photocopier, I spied the date, 1970, printed in the corner of a page of the book I was leafing through. Inspired, I kept blowing it up,
then cut it out and pinned it onto my black jumper. It had a rough charm that made me think of the early New York punk scene in the 70’s, and Patti Smith.”
– Bella Freud on the 1970 jumper
It's an instantly recognisable classic, and one that we can turn to again and again. The 1970 jumper is perhaps Bella Freud's most iconic piece, available in a range of timeless shades and supple textures we love. It's been worn by just about every style favourite we have, popularised by Kate Moss and Alexa Chung.
We adore this range and we had to collate our favourites for you, ahead of cooler times. Here is an intro to 1970...